Short form is aretention game, not a reach game.
The platforms optimise for watch time. Every second of retention buys you more distribution. That is the entire game and it changes how creative is briefed.
Ten hook archetypes, rotated weekly.
The weekly iteration loop.
Organic feeds paid. Paid does not replace organic.
Post four to seven times a week. The organic account teaches you what a winning hook looks like for your product.
Only ads that already beat category median retention should get paid distribution.
For scale moments and launches. Not for evergreen.
The most efficient acquisition on TikTok in most categories, when creators are chosen by fit not follower count.
TikTok and Reels questions.
Is TikTok worth it for B2B?+
For services with a visible before and after, yes. For enterprise SaaS with a nine month sales cycle, probably not as a growth channel. It can still work as a brand and hiring surface.
Should we post the same video to TikTok and Reels?+
Structurally yes, but recut for each platform. Aspect ratios overlap but the sound library and text placement rules do not.
How much content is enough?+
A minimum of three posts a week per platform to give the algorithm signal. Volume matters more than polish.
Send us three of your best posts. We will show you why they worked and how to make ten more.
Book a call, or send the brief.
Tell us where you are stuck. We come back with a fixed price roadmap, timeline and exactly who on our team is on it, inside 24 hours. No decks, no pressure.