Shopify stores built forpurchase intent, not scroll depth.
Every pixel on a store is either helping a buyer complete a purchase or costing you one. We design and engineer with that principle.
The product page. Seven decisions, all of them commercial.
- Hero media. AVIF gallery under 200 KB, first image LCP eligible.
- Trust signals. Ratings above the fold, review count with source link.
- Price and urgency. Real anchor, not a fake strike through. Compliant with EU pricing directive.
- Availability. Live stock, shipping date and return policy on one line.
- Primary CTA. Single button, sticky on mobile after scroll.
- Payment options. BNPL and wallets visible before the buyer clicks.
- Below the fold. Reviews, comparison, FAQ. Structured data on all three.
Your app stack, without the monthly tax.
Every app in Shopify has a price, a script tag and a support burden. We audit stacks and cut them by half without losing capability.
Checkout events, in the order they hurt you.
Theme, custom theme or headless. A quick honest map.
Under 500k revenue, standard catalogue.
Under 5m revenue, brand needs to breathe.
Over 5m revenue, content heavy, global.
Ecommerce questions we hear on the first call.
Shopify or WooCommerce?+
Shopify for almost everyone. Woo only when you already have a WordPress ecosystem and someone qualified to maintain the infrastructure.
Should we go headless?+
Only when the content or performance requirement forces it. A well built 2.0 theme keeps up with headless on most conversion benchmarks and costs less to maintain.
How do you approach speed?+
We measure LCP on the PDP first because it drives revenue. Then homepage, then collection. Every commit runs a Lighthouse budget in CI.
Can you help with Klaviyo or ads?+
Yes, through our marketing team. Store and marketing work best when the same partner sees both dashboards.
Send us your store URL. We will send back the five conversion leaks worth fixing this quarter.
Book a call, or send the brief.
Tell us where you are stuck. We come back with a fixed price roadmap, timeline and exactly who on our team is on it, inside 24 hours. No decks, no pressure.