Design that removes friction,not just decoration.
We design software the way engineers ship it. Small, testable, honest about tradeoffs, and always tied to a metric that actually moves.
Five moves, in this order, every time.
One session to name the audience, the job, the metric and the constraint.
Five to seven customer conversations, tagged and quoted. Never a survey.
Twenty low fidelity flows in three days. Kill fifteen. Test five.
Build the tokens, spacing, type and components the shipped app will actually use.
High fidelity in code, not Figma. The design lives in the codebase from week three.
A design system your engineers actually use.
A design system is not a Figma library. It is a token pipeline that ends in production CSS variables and typed component props.
- color.brand.500
- space.4 = 16px
- radius.lg = 12px
- font.body = Inter
- Button
- Input
- Dialog
- Toast
- EmptyState
- PageHeader
- DataTable
- OnboardingChecklist
Ten heuristics we grade every screen against.
Design questions we hear on the first call.
Do you deliver Figma files or code?+
Both. Figma is a shared language for the team. Code is the deliverable. From week three, the design system lives in your repository and Figma tracks it, not the other way round.
How long is a redesign?+
Six to ten weeks for a focused product surface. Longer projects are a red flag. If the scope is bigger, we cut it into two.
Can you work with our existing brand?+
Yes. We extend brand systems into product tokens without repainting the marketing site.
Do you do user research?+
Yes. Five to seven interviews at the start, unmoderated tests during the sprint, and one full usability study before major launches.
Bring a screen you know is hurting you. We will redesign it in one working session.
Book a call, or send the brief.
Tell us where you are stuck. We come back with a fixed price roadmap, timeline and exactly who on our team is on it, inside 24 hours. No decks, no pressure.