Apps people actually openon day thirty.
Retention is the only mobile metric that matters. Everything we design and build is judged by whether a user comes back a month later.
Native, React Native or Flutter. We pick based on your app, not our resume.
Best when: Games, video, AR, deep OS integration, hardware access.
Two codebases, two teams
Best when: Content and workflow apps sharing a web codebase. Fastest to iterate.
One codebase, native escape hatches
Best when: Design led apps that need identical pixel behavior across platforms.
One codebase, Dart ecosystem
The details users notice, even if they cannot name them.
Every extra second doubles bounce rate on the first launch.
The subway is your worst production environment. Design for it.
Push, geofence and sync work on a budget. Users will kill an app that drains a phone.
Ask for permission after value, personalise content, and never batch generic marketing.
We ship a review kit with reproducible steps, sample logins and a privacy manifest that matches reality.
Universal Links, App Links and a fallback web route so email campaigns do not die at the App Store icon.
A weekly release train, with a staged rollout you can pause.
Metrics we watch, in this order.
Common questions before we build.
Should we launch on iOS or Android first?+
iOS if your buyers are US or Western Europe consumers. Android if you are global, or if the app is B2B in emerging markets. Ship the second platform six weeks behind the first, not in parallel.
How long is a real MVP?+
Twelve to sixteen weeks for something you can defensibly launch. Anything faster is either a prototype or a debt collection notice waiting to happen.
Do we need a backend from day one?+
Yes. Even a tiny app needs remote config, feature flags and a way to disable a broken feature without an app store update.
How do we handle app store rejections?+
We keep a review kit updated, resolve 90 percent of first submission issues before you file, and turn around a resubmission inside 24 hours if it happens.
Bring an idea and a target user. We will bring a prototype in three weeks.
Book a call, or send the brief.
Tell us where you are stuck. We come back with a fixed price roadmap, timeline and exactly who on our team is on it, inside 24 hours. No decks, no pressure.